I am fully aware of the importance of creating a unique brand, Some companies are masters at it. Their logo's are subtle, understated and yet iconic.
I cant help feeling that some organisations have gone just that one step too far though !
You will have noticed that every item of food one retail outlet sells, starts with a Mc. Seems fair enough, but I spotted branding in our local store has gone just one step to far.
In the toilets they have very modern automated hand wash and dry units. Not unlike this one..
The big difference is ... It is branded with a Mc label!
Yes you can now McWash your hands in an automated machine.
Insert hands in McWasher for a spray of McWater, closely followed by a squirt of McSoap. The process is finished with a blast of McAir. All well and good, but the air blast was not quite enough to dry two hands, causing the McCustomers to shake their McSoapy hands on the McFloor tiles. This very nearly made me slip and fall on my Mc ..... Its a step to far! I tell you, a step to far ! Well it nearly was anyway.
This just leaves one final problem that you always encounter in a public toilet. You now have clean hands but the exit door opens inwards, so you have to take hold of the McHandle and the last guy didn't wash his hands!!!!!