Thursday, 19 April 2012

Q is for QR Codes

They are appearing in more and more places, these little square graphics that look like a random maze for your pet ants.

QR codes are a way of sharing information quickly and easily,  I have seen them on posters, the back of buses and in magazines.

QR stands for Quick Response code and is a form of bar code. Originally used as a bar code that could hold more information than the traditional lines. They were developed to identify bins of components within the automotive manufacturing industry.
More recently QR codes have become a marketing tool, so you don't have to memorise a web URL you see on an advertisement.
With the aid of an application on your smartphone, you can scan the image below with your phone / iPad camera and it will instantly take you to my blog. How cool is that. I have seen QR codes as email footers and on websites. But I had a thought, why would you put a QR code on your website to allow people to get to your website ??

Perhaps you are showing someone my blog and they say "Hey, you will have to send me a link to that" No you don't ! Tell them to whip out their smartphone and use their QR reader app to get their own link.

Its a great marketing tool to move people from paper advertisements to an on-line site. Magazines also use them to provide additional web based information to supplement the printed text. But I am not sure they have much use for bloggers?

So have you got a QR reader on your phone and do you use it ?

QR code generated HERE
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Anonymous said...

Gee...I don't even have a cell phone.

Alex J. Cavanaugh said...

I use the one on my iPad all the time. Won about thirty dollars in free iTunes by scanning the codes on my Hot Tamales boxes.

Arlee Bird said...

So that's what those things are called. I don't have the thing on my phone and have never used it, but I know basically what it is.

An A to Z Co-Host
Tossing It Out

Tracy said...

I didn't know that was the name of them; forever more! well, now I'm not in the dark! However, I've never had my cell phone when I've seen one so I haven't tried them yet!

Tara Tyler said...

i have a reader but dont use it, just another advertising gimmick, but it is cool =)

i've been wondering, how is your son's business?

Dino said...

Like the post.

I've used the QR reader on my Blackberry a few times but it always seems to be offers of rubbish I don't want or need. :-(

Donna Martin said...

Hi...I'm hopping over from the A to Z Challenge...lovely blog...good luck with the rest of the challenge...

Donna L Martin

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